Federal Bank Unveils the Fortuna Wave
Mumbai: Federal Bank unveiled The Fortuna Wave, its refreshed brand identity that reflects the Bank’s evolution and desire to be contemporary and future-ready respectively. The launch took place in the presence of the Bank’s Leadership and the Brand Ambassador Ms Vidya Balan at Mumbai. Refreshed for Salience to Success. The Fortuna Wave, represents Authenticity, Prosperity and Togetherness, the Bank seeks for and from its Customers, Investors and Employees. The intent behind the refresh was to enhance the recognition and differentiation for the Federal Bank Brand. This will ensure a distinct, coherent, and continuous visual language across their physical and digital assets. The design aesthetics support the Brand to imprint itself in a contemporary manner amongst the next generation of Customers. The new identity is reflective of the Bank’s steady progression from a locally trusted brand to a national player with an increasing global presence in key businesses and markets. Consumers, B...
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