Sugar.Fit Launches ‘Live Again Series’ With Sachin Tendulkar, Bringing To You Untold Stories Of Some Unbelievable Comebacks

• Watch All Episodes – https://www.sugarfit.com/

• The ‘Live Again Series’ is now streaming on https://www.sugarfit.com/ and Sugar.fit’s YouTube Channel.

Bengaluru, 19th November 2024 — Sugar.fit, a health-tech startup dedicated to managing and reversing Type 2 Diabetes and Pre-diabetes, launched their new brand campaign, ‘Live Again Series – The Comeback Stories’ with the legendary cricketer Sachin Tendulkar. Hosted by the renowned sports commentator Joy Bhattacharya, this series lets viewers go through the journey of Tendulkar’s most iconic comebacks with some untold anecdotes from Sharjah 1998, Sydney 2004, his tryst with Tennis Elbow and his journey into cricket while drawing inspiration from real stories of resilience and victory over diabetes by Sugar.fit users.

The ‘Live Again’ brand campaign underscores Sugar.fit’s mission of helping individuals regain control of their lives, celebrating resilience, transformation, and triumph. Through this initiative, Sugar.fit aspires to inspire a broader audience to take action against diabetes, a silent pandemic making India the diabetes capital of the world.  

The ‘Live Again Series’ features inspiring tales of individuals who overcame health challenges to make extraordinary comebacks. Real-life stories from Sugar.fit users who reversed Type 2 diabetes through the platform’s comprehensive program demonstrate how targeted interventions, lifestyle modifications, and resilience can rewrite the narrative of living with diabetes.  

Madan Somasundaram and Shivtosh Kumar, Co-founders of Sugar.fit say, “This series represents our core values—resilience, transformation, and empowerment. India’s battle with diabetes is reaching a tipping point, and we believe that every comeback story has the potential to inspire millions facing similar health challenges. Sachin’s journey is a powerful parallel to the stories of our users who have reversed diabetes with Sugar.fit’s comprehensive program. Partnering with him allows us to amplify this message of empowerment, as he embodies perseverance and victory over setbacks.”

Viewers can look forward to engaging episodes that explore Sachin’s untold stories, including his legendary comebacks, while diving into the experiences of Sugar.fit users who have overcome the challenges of Type 2 diabetes. Each episode offers a blend of real insights on resilience, determination and results of a strong mindset.

The ‘Live Again’ campaign signifies a broader vision for Sugar.fit to redefine diabetes management through innovative technology, continuous glucose monitoring, and personalized care. With Sachin Tendulkar as Brand Ambassador and Strategic Investor, Sugar.fit continues to establish itself as a leader in digital health solutions, empowering users to achieve sustainable health outcomes.

About Sugar.fit

Sugar.Fit is an innovative Health-tech startup that seeks to manage and reverse Type 2 diabetes through a highly consumer-centric data-driven digital health experience. Backed by Mass Mutual Ventures, Cure.Fit, Endiya Partners, Tanglin Venture Partners and B Capital, Sugar.Fit uses continuous glucose monitoring technology (CGM), which helps users see real-time impact of various food and lifestyle activities on blood sugar levels of people with diabetes to optimize metabolic health.  

Sugar.fit’s comprehensive program further combines medical experts with deep technology, including coaching, personalized analytics, and integrated devices and testing. Sugar.fit’s founding team includes Madan Somasundaram and Shivtosh Kumar and the core founding team comes with vast experience in building and scaling products at Walmart Labs, Cure.Fit, Dailyhunt, Flipkart, Myntra, Samsung etc.  

For more information on Sugar.fit, visit: https://www.sugarfit.com/  

Media Contact:  

 

Pratvii Ponnappa, Weber Shandwick | M: 9886321381  

E: PPonnappa@webershandwick.com

Hamsa Yogitashri, Weber Shandwick | M: 9686410006  

E: HYogitashri@webershandwick.com

After the Massive Success of Kanguva, Makers Unveil New Song “Maafi” Featuring Suriya

The makers of Kanguva have unveiled a new song titled “Maafi” from the highly anticipated film, which is rapidly gaining attention for its theatrical success. The film has recorded a whopping box office collection of  gross total, 127.64 crores worldwide. Directed by Siva, Kanguva has not only captured the imagination of audiences with its stunning visuals but also resonated deeply with fans due to its heartwarming portrayal of the bond between Surya (played by Suriya) and a young child.

The song "Maafi" beautifully encapsulates the emotional core of the movie, which revolves around Suriya’s character navigating the trials and tribulations of life in the mesmerizing world of Kanguva set in the year 1070. This emotional track brings to the forefront the tenderness and love between the protagonist and the little one, a relationship that forms the backbone of the entire film. 

The makers have shared the link on all social media platforms, In the silence of forgiveness, love whispers its gentle song 🌼Here is the #Maafi video song ▶️ https://youtu.be/DQh9iqFaodg

The film’s breathtaking visuals transport viewers to the fantastical world of Kanguva, an ancient era filled with rich cultures and grand landscapes. The music, composed by D. Imman, complements the epic storytelling, and “Maafi” is no exception, with its haunting melody and poignant lyrics adding another layer to the narrative.

‘Kanguva’ is the biggest and most expensive film of this year which was released on November 14, 2024 also starring Disha Patani and Bobby Deol. With an estimated budget of over 350 crore, it's bigger than the likes of Pushpa, Singham, and several other big films. Moreover, the film has been shot across seven different countries on various continents of India. The makers had a very specific look in mind, as this is a very unique film showing the prehistoric period. The makers hired experts from Hollywood for the technical departments like action and cinematography. The film has one of the biggest war sequences, featuring over 10,000 people. Studio Green has signed up with top distribution houses to release the film on a massive scale across the globe.

Organ Donation By Family Of Brain Dead Man Gives New Life To 2 Persons In Mumbai

Navi Mumbai, 18 November 2024: Mr Nair, 65-year-old resident of Panvel was rushed to a local hospital after collapsing at his home. Medical investigations revealed that the patient had suffered a haemorrhagic stroke or brain bleed. The medical team at this local hospital informed the family that they could not do anything to improve the condition of the patient. The distraught family was not willing to accept the situation and decided to shift the patient to Apollo Hospitals Navi Mumbai (AHNM) where advance care facilities were available. 

Medical investigations at AHNM revealed that the patient was extremely critical & injury to the brain was significant. As no progress was seen in the condition of the patient, the medical team at Apollo Hospitals counselled the family with available options which included shifting the patient to another hospital to provide supportive care as well the option to support the cause of organ donation. 

Mr Nair’s son said, “As a family we were not ready to accept our father’s condition, we were prepared to do everything that was possible to make him live & be with us. Infact, we were ok even if he stayed in a comatose state with us. However, it began taking an emotional toll on us & we started to dwell on the possibility of donating my father’s organs & that we would be saving the lives of people. Most importantly, our father could continue living through others and this decision brought much comfort to our family. All our family members supported our decision of organ donation & we gave our consent to the Apollo team. Today I feel, just as seniors make their will or even their funeral preparations, one should also consider registering to be an organ donor before their death”

Organ donation is the need of the hour. As of 2022, an estimated 1.5-2 lakh people need a kidney transplant each year, but only around 10,000 people received a kidney transplant. Additionally, less than 3,000 liver transplants and only 250 heart transplants were performed in 2022, despite 80,000 people requiring a liver transplant and 10,000 needing a heart transplant. Building awareness & encouraging people to become organ donors is crucial to those suffering from end stage disease of organs like kidney, liver & heart. 

Dr Bharat Shah, General Secretary ZTCC, Mumbai said, “Organ donation is often the only way a life can be saved when suffering from end stage organ disease and for the donor & his/her family, it is a lasting consolation that even though their loved one has died, one or more persons can live on through their gift of life. India lags far behind Western nations in organ donation with a donation rate of only 0.65 per million population. Examples of organ donation like Mr Nair’s family will help to create more awareness for this noble cause. 

No cadaver transplant programme can be successful unless there is time bound co-ordination amongst the hospitals and the society at large and I would like to acknowledge the efforts of Apollo Hospitals Navi Mumbai for their successful transplant program” 

Mr Arunesh Punetha, Regional CEO Western Region, Apollo Hospitals said, “We are grateful to the family of Mr Nair for supporting the noble cause of organ donation which has resulted in a new lease of life for 2 patients – a 59 yrs female at Fortis Hospital, Mumbai & a 55 yrs male at Nanavati Max Hospital, Mumbai. Apollo Hospitals Navi Mumbai has a robust transplant program having performed more than 650 transplant procedures of kidney, liver, heart as well as bone marrow transplants. While our transplant clinicians are crucial to the transplant program, our emergency medicine, pulmonologists, intensivists, anaesthesiologists, nursing teams and rehab therapists play a critical role in supporting the program” 

For further information contact:- Rajesh Dabhade 9594061617, Adfcators PR

SBI Empowers Rural Youth Entrepreneurs through Jagriti Yatra 2024 to Drive India’s Vision of a ‘Viksit Bharat’

Supporting a transformative 8,000-km entrepreneurial journey to inspire 500 young aspirants across Tier 2 and Tier 3 regions

Mumbai, November 17, 2024: State Bank of India, the country’s largest bank has partnered with Jagriti Yatra 2024, supporting an inspiring 8,000-km, 15-day entrepreneurial journey across India’s Tier 2 and Tier 3 regions. Through this partnership, SBI is helping create opportunities for 500 young aspirants to explore entrepreneurial avenues, receive expert mentorship, and engage in practical, hands-on learning. By fostering the growth of young entrepreneurs, SBI aims to advance the vision of a 'Viksit Bharat' by 2047, ensuring that aspiring innovators have the skills and resources necessary to drive sustainable economic development and contribute to a self-reliant India.

In a continued effort to encourage entrepreneurship across the nation, State Bank of India has been empowering every Indian with training and financial assistance. The bank has established 152 Rural Self Employment Training Institutes (RSETIs), focusing on skill development and training rural youth to help them build their own micro-enterprises. These institutes have successfully trained over 11.5 lakh candidates, with 74% of them establishing self-employment opportunities. Additionally, with a SHG loan portfolio exceeding ₹50,000 crores, SBI is a market leader in the Self-Help Group (SHG) loan segment, providing financial support to more than 1 crore women members. Beyond SHGs, the bank has disbursed over ₹49,000 crore Mudra loans and approximately ₹1,550 crore PM SVANidhi loans during FY24, reinforcing its role in enabling sustainable entrepreneurship and economic empowerment across India.

Reflecting on the partnership, Shri Rana Ashutosh Kumar Singh, MD, SBI, said, “At SBI, we believe that entrepreneurship is the cornerstone of a self-reliant and progressive India. As we work towards the vision of a Viksit Bharat by 2047, it is essential to empower young entrepreneurs with the skills, resources, and opportunities they need to drive innovation and growth across the nation. Our association with Jagriti Yatra underscores our commitment to fostering a new generation of entrepreneurs who will play a pivotal role in shaping India's future. By supporting initiatives like Jagriti Yatra, we aim to contribute to a thriving entrepreneurial ecosystem that drives sustainable development and prosperity for all.”

About State Bank of India 

State Bank of India is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also one of the largest mortgage lender in the country which has so far fulfilled the home buying dreams of around 30 lakh Indian families. The home loan portfolio of the bank has crossed Rs. 7.64 lakh crore. As of September 2024, the bank has a deposit base of over Rs. 51.17 lakh crore with CASA ratio of 40.03% and advances of more than Rs. 39.20 lakh crore. Ranked as the 4th most trustworthy bank in the world by Newsweek, SBI commands a market share of 27% and 19.2% in home loans and auto loans respectively. SBI has the largest network of 22,640+ branches and 63,000+ ATMs / ADWMs in India with close to 80,300 BC outlets. The number of customers using internet banking and mobile banking stand at 132 million and 287 million respectively. With SBI’s digital strategy right on track – the bank witnessed 61% of new savings accounts being opened through the integrated digital and lifestyle platform YONO in Q2FY25. YONO, which has more than 8.1 crore registered users, witnessed 37 lakh new YONO registrations in Q2FY25. In terms of digital lending, the bank disbursed pre-approved personal loans worth Rs. 1,253 crores through YONO during Q2FY25. SBI also has the highest number of followers on Facebook and X amongst all banks worldwide.

REC Limited receives Adam Smith Awards ASIA 2024 for Best Funding Solution

Singapore – REC Limited, a Maharatna CPSE under the Ministry of Power and a leading NBFC, has been honored with the Adam Smith Awards ASIA 2024 in the “Best Funding Solution” category.

 

The award was presented at a ceremony held in Singapore by Ms. Sophie Jackson, Joint Publisher at Treasury Today Group.  Sh. Hemant Kumar, Chief Compliance Officer, and Sh. Koshal Puri, Sr. General Manager (Finance) received the award on behalf of REC. 

 

The Adam Smith Awards ASIA is regarded as a benchmark in Corporate Treasury and acknowledges organizations that exemplify innovation, efficiency, and strategic expertise in financial management. The award highlights REC Limited’s commitment to implementing forward-thinking funding solutions that align with India’s sustainable development goals.

 

As a key enabler of India’s energy sector, REC continues to support the nation’s growth trajectory by providing financial assistance for vital projects in generation, transmission, and distribution.

 

About REC LIMITED

 

REC is a 'Maharatna' company under the administrative control of the Ministry of Power, Government of India, and is registered with RBI as Non-Banking Finance Company (NBFC), Public Financial Institution (PFI) and Infrastructure Financing Company (IFC). REC is financing the entire Power-Infrastructure sector comprising Generation, Transmission, Distribution, Renewable Energy and new technologies like Electric Vehicles, Battery Storage, Pump Storage projects, Green Hydrogen, Green Ammonia projects etc. More recently REC Limited has also diversified into the Non-Power Infrastructure sector comprising Roads & Expressways, Metro Rail, Airports, IT Communication, Social and Commercial Infrastructure (Educational Institution, Hospitals), Ports and Electro-Mechanical (E&M) works in respect of various other sectors like Steel, Refinery, etc.

 

REC Limited provides loans of various maturities to State, Central and Private Companies for creation of infrastructure assets in the country. REC Limited continues to play a key strategic role in the flagship schemes of the Government for the power sector and has been nodal agency for Pradhan Mantri Sahaj Bijli Har Ghar Yojana (SAUBHAGAYA), Deen Dayal Upadhaya Gram Jyoti Yojana (DDUGJY), National Electricity Fund (NEF) Scheme which resulted in strengthening of last mile distribution system, 100% village electrification and household electrification in the country. REC has also been made the nodal agency for certain States and Union Territories for the Revamped Distribution Sector Scheme (RDSS). REC has also been given the responsibility of PM Surya Ghar Muft Bijli Yojna from Central Government. The loan book of REC stands at ₹5.46 lakh crore and Net Worth at Rs. ₹72,893 crores as on 30^th September, 2024.

 

 

 

Hindustan Pencils Brings Joy to Over 10,000 Underprivileged Children This Children’s Day

India, November 15, 2024: In celebration of Children’s Day, Hindustan Pencils, a leading name in India’s stationery industry, launched an initiative that touched the lives of more than 10,000 underprivileged children across the country. Through this heartfelt campaign, the company provided essential stationery supplies like their newest launch Apsara Popstar Pencils and organized engaging activities to foster educational growth and uplift young spirits.

 

Hindustan Pencils’ commitment to supporting education and promoting equality lies at the heart of this initiative. “We believe that every child deserves the chance to dream big, regardless of their circumstances,” said Pradip Ughade, President of Hindustan Pencils. “By sharing educational tools and connecting with these children, we hope to ignite their potential and build their confidence. Their enthusiasm inspires us and strengthens our dedication to giving back.”

 

As part of this initiative, the company’s team arranged interactive sessions, creative workshops, and games, aiming to create a fun and impactful experience for the children. By collaborating with local schools and community organizations, Hindustan Pencils ensured the initiative reached those in need and fostered lasting connections with communities across India.

 

With this Children’s Day effort, Hindustan Pencils hopes to inspire hope and resilience in young hearts. The company expresses its gratitude to all partners, volunteers, and supporters whose contributions helped bring this vision to life. Hindustan Pencils remains steadfast in its mission to empower children through education and looks forward to expanding these efforts in the future

 

 

 

 

 

Produced by Matter Entertainment, Chalkboard Entertainment and Jigri Dost Productions, the series is created and directed by Sooni Taraporevala and co-written by Sooni, Iyanah Bativala and Ronny Sen

Waack Girls is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on November 22

*MUMBAI—November 14 2024—Prime Video,* India’s most loved entertainment destination, today unveiled an exciting trailer for its upcoming Original drama series, Waack Girls. The series is created and directed by Padma Shri awardee Sooni Taraporevala and co-written by Sooni, Iyanah Bativala and Ronny Sen; It is  produced by Caleb Franklin, Vikesh Bhutani, and Sooni Taraporevala under the banners of Matter Entertainment, Chalkboard Entertainment, and Jigri Dost Productions. A delightful medley of dance, drama, music, heartbreak and humor, this energetic, fast-paced nine episode series boasts a talented ensemble cast including Mekhola Bose, Rytasha Rathore, Anasua Chowdhury,   Chrisann Pereira, Priyam Saha, Ruby Sah, Achintya Bose alongside acclaimed actors Barun Chanda, Lillete Dubey and the late Nitesh Pandey in pivotal roles. The drama series is all set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on November 22 in Hindi, with dubs in Tamil, Telugu, Malayalam, and Kannada. 

https://www.instagram.com/reel/DCV071rNsPE/?igsh=MXZsNWZyZXhvZzJvMg==

The trailer for Waack Girls whisks viewers away to the lively streets of Kolkata, where the vibrant rhythm of waacking—a dynamic dance form largely unknown in India—intertwines with themes of friendship, resilience, and defiant self-expression. It showcases a diverse ensemble of young women, all united by their love for dance; offering an intimate glimpse into the lives of these six unapologetic Waack Girls, each with their own unique story. With clever writing, sharp punchlines, light-hearted moments, and music that makes you want to hit the dance floor, the series chronicles their adventures as they confront personal challenges, family expectations, societal norms, and even each other, celebrating both their individuality and unity.

Portraying the role of an expert waacker and the team’s choreographer, Mekhola Bose shared, “Waacking is an amazing medium for self-expression through movement and emotion. For me, it has been an important tool for self-exploration. Collaborating with Sooni was a dream come true; she truly understands the art of storytelling through dance. Waack Girls embodies resilience, passion, and the raw beauty of self-expression, and I’m incredibly proud to bring this story to life with such talented actors. It’s an honor to showcase why waacking deserves a prominent place on the global stage, and I’m thrilled for the audience to experience it on Prime Video.

Rytasha Rathore, who plays the manager of the dance group ‘Waack Girls’, shared, “From the moment I went in for that very first audition at Tess Joseph’s and met Sooni. I knew I must be a part of this show. I had never had the privilege of auditioning with the director in the room; the whole energy of the show was special from the get go. Sooni is a living legend. Working with a team as fantastic as this one is testament that manifestation does work! I’ve spent days journaling about the kind of work I want to do and the kind of people I want to do it with. Waack Girls is an extension of that, a gift from the universe, a true collaboration made with the purest souls. I’m really looking forward to finally sharing this piece of our hearts with the audience on Prime Video.”