Aditya Birla group’s Aadyam Handwoven announces Sobhita Dhulipala as Brand Ambassador
This collaboration underscores Aadyam’s long-standing commitment to craft-led empowerment and its belief that culture thrives when heritage and modernity move forward together. Mumbai: December 10, 2025: Aadyam Handwoven, the corporate social enterprise by the Aditya Birla Group dedicated to preserving India’s weaving legacies, today announced acclaimed actor and cultural tastemaker Sobhita Dhulipala as the official brand ambassador. The announcement was made at an exclusive press event held at La Panthera, BKC, Mumbai, marking a new chapter in Aadyam’s evolving vision of Culture Beyond Textiles—an initiative that brings together the many facets of lived Indian traditions. For Aadyam Handwoven, textiles are vessels of memory, identity, and artistry. The partnership with Sobhita reflects a shared commitment to representing India’s heritage with contemporary relevance. Recognised globally for her distinctive style, depth of performance, and respect for Indian craft traditions, Sobhita em...