PNGS Reva Diamond Jewellery Ltd to Launch 15 New Stores Pan India
₹286.56 Crore Investment to Launch 15 Brand-Exclusive COCO Stores Across India Total Store Count to Reach 49 After Adding 15 New Stores Mumbai: PNGS Reva Diamond Jewellery Ltd plans to market and promote 15 new stores to create local brand awareness and enhance visibility across various locations in India. The majority of these stores will be established in Tier-1 and select Tier-2 cities in Maharashtra, along with metro cities across the country. As part of the company’s strategy to expand its footprint across India and strengthen brand recall, it believes that establishing additional brand-exclusive stores for its flagship brand “Reva” is essential to drive long-term growth. In line with this strategy, the company intends to invest ₹286.56 crore to launch 15 new brand-exclusive stores across India. These proposed outlets will be set up on leased premises and will follow the Company-Owned, Company-Operated (COCO) model. Under this structure, the company will incur the capital ex...